Dream big, Plan smart

Ever found yourself in a conversation where "strategy" and "plan" are thrown around like they they mean the same thing? You're not alone. What do each of these terms really mean in the world of product development and why it's essential to know the difference.

So, What's a Strategy Anyway?

Think of strategy as your big-picture vision. It's the dream you have for your product. It answers questions like:

• Why are we even building this?

• What's the big goal we're chasing?

It's all about the direction and purpose. Maybe you've spotted a gap in the market, or perhaps user feedback has given you a lightbulb moment. That's your strategy - your guiding star.

And the Plan?

Now, the plan is where things get real. It's your game plan, the step-by-step playbook on how you're going to turn that dream into reality. It's about:

• How are we going to make this happen?

• What steps do we need to take, and when?

It's your to-do list, your milestones, and all the nitty-gritty details that will get your product out the door and into users' hands.

A strategy without a plan is like having a destination without a map. You know where you want to go, but you've got no clue how to get there. On the flip side, a plan without a strategy? That's like setting off on a journey without knowing why you're even travelling.

In the product world, you've got to dream big (that's your strategy) and then figure out how to make it happen (yep, that's the plan).

Remember, set your sights on the big vision and then roll up those sleeves to map out how you're going to get there. Happy product building! 🚀