We used to figure things out.

For most of the internet’s history, that’s what it was for. It was a space where we figured things out. You'd go searching if you had a problem or even just a feeling that something wasn’t quite working.

The world’s most honest job interview question is finally on the table: “Are you sure we can’t get a machine to do this?”

Privacy once meant closing a door.

Today, it means defining which version of yourself a machine remembers.

These conversations are encrypted exchanges and it’s personal, custom, and revealing. Each message, correction, or late-night prompt adds another layer to how the machine understands you.

For centuries, expertise was the ultimate advantage. It defined careers, built institutions, and separated the credible from the uninformed. Doctors trained for years to diagnose. Lawyers spent decades mastering case law. Journalists worked their way up newsrooms, gaining experience in the field.

Privacy once meant closing a door.

Today, it means defining which version of yourself a machine remembers.

These conversations are encrypted exchanges and it’s personal, custom, and revealing. Each message, correction, or late-night prompt adds another layer to how the machine understands you.

I spent the last six weeks pushing harder than ever before. I churned out over 150 pieces of content weekly including videos and newsletters to dominate volume and it worked initially as traffic surged and investors took notice.

AI is shifting from an open technology to a gated industry controlled by those with the right resources. Companies are racing to build better trained models and as well as securing access to the hardware and infrastructure that determine who can compete.

I spend time considering how cheap knowledge becomes daily. You can spin up a strategy or a design pitch in minutes using artificial intelligence. It looks valuable immediately. I teach people the same steps and prompts yet they fail to see the same results. Their workflows differ from mine.

Every boardroom is talking about AI, but most strategies still stall on the runway.

Today, almost anyone can license a model or automate a workflow. But what separates the brands that pull ahead isn’t their tech stack. It’s their ability to bring people with them. Trust, up and down the org chart, determines whether your AI efforts create real value.

Artificial intelligence is erasing entire career paths right now, and I am watching this unfold in real time. In the past, I managed large teams and six-figure contracts that justified entire departments; however, those teams are shrinking daily. As headcounts drop, automation is steadily taking over work that previously required expensive specialists.

Long before machines suggested your next word, your thoughts were shaped by systems you didn’t design. School, media, culture each pressed a set of assumptions on your mind before you had the tools to question them.

I am watching the rules of the game change in real time.

We are witnessing the calcification of a distinct economic hierarchy and here we see clear divide now separates those compounding their lead daily from the rest of the market.

You may believe you think independently. But take a closer look at your daily habits like the content you engage with, the opinions you share, the choices you make. Ask yourself honestly: how much of this did you actually come up with on your own?

Traditional SEO relied on clear ranking signals through keywords, backlinks, and technical tweaks. But AI-driven search engines don’t rank results in blue links anymore, rather, they generate answers. Instead of listing pages in order, AI models pull from structured data, authoritative citations, and entity relationships to generate responses.

We like to believe that toggling a few settings on our phones, using incognito mode, or rejecting cookies keeps us safe. It doesn’t.

AI is already changing jobs and WEF have predicted that 39% of jobs are going to become obsolete. AI is already eliminating entire fields of work. From customer support to financial analysis, legal research to software development, AI-powered systems are replacing human workers at an unprecedented scale.

This isn’t a glimpse into the future. This is happening right now. And it signals a fundamental shift that's bigger than most realize: the obliteration of traditional SEO as we know it.

The urgency here cannot be overstated. Unlike previous technological shifts, AI adoption is advancing at an exponential rate. This creates an ever-widening gap between adopters and non-adopters. Early adopters are embedding AI into their workflows and compounding their advantages, while those who delay risk falling into a cycle of perpetual lag.