The urgency here cannot be overstated. Unlike previous technological shifts, AI adoption is advancing at an exponential rate. This creates an ever-widening gap between adopters and non-adopters. Early adopters are embedding AI into their workflows and compounding their advantages, while those who delay risk falling into a cycle of perpetual lag.

AI adoption is not just a technological challenge—it’s a societal one. The technology is still in its formative years, and how we encourage its uptake will determine whether it becomes a force for inclusion or division

While hyperpersonalisation can be incredibly effective in delivering relevant experiences, there's a risk of crossing the line into pushiness.

If you follow these steps and stay curious, you'll be amazed at what AI can do for your business. And hey, before you know it, you might be the one giving AI advice to others!

Is your marketing strategy keeping up with the AI? Discover how conversation-driven marketing is transforming the way brands connect with customers.