The Future Of Product Discovery is Generative AI
A huge shift is underway in how we search for and find stuff online. We're moving away from typical search engines towards using generative AI applications. I have personally seen my own search habits transform dramatically and practically overnight. Now I rely on ChatGPT for recipes and advice, LaunchLemonade for customising AI assistants, and other platforms like Perplexity for discovery. I barely touch Google anymore unless I need the weather forecast.
This is a total evolution in how we get information, make choices about products, and more. And for entrepreneurs and businesses, understanding this shift is key because it impacts how people will find and interact with your business.
AI That Feels More Human
What I love about GAI platforms is how personalised they are — way more than search engines. Instead of just inputting keywords, I have an actual back and forth conversation about what I need. The application then gives me answers tailored to my specific context. It’s efficient yet oddly human.
How This Changes Marketing
Given how much consumer behaviour is evolving, startups need to rethink their strategies too. Marketing tactics focused on search engines will now need to shift as people turn to conversational AI instead for discovering and researching products.
And because these platforms serve up suggestions based on personal context right away, users go from discovery to purchase way faster. Brands must find ways to integrate themselves into these AI conversations to connect with audiences sooner.
Adapting to the AI-powered Future
For startups, the rise of generative AI brings new marketing challenges but also huge opportunities. The key is learning to use these tools as part of the customer journey itself — from sparking initial discovery to post-purchase care. Brands that leverage AI to enhance user experience at every touchpoint will have a big advantage.
But it requires startup founders to take risks on unconventional, conversational strategies we’re just getting the hang of. The ones that dive in quickly though can reap major rewards.
Strategic Tips As You Dive In
Here are a few pieces of advice as you wade into this new AI-first world:
⛓️ Use AI to unlock deeper customer insights to inform decisions.
⛓️ Explore integrating your offerings directly into AI platforms for visibility.
⛓️ Adopt agile product development and marketing strategies.
⛓️ Consider ethical factors like privacy and responsible AI use.
The consumer landscape is clearly transforming rapidly. That dynamism brings fresh opportunities to engage your community in new ways. Leaning into this change can help you lead the next era of digital experiences.