Algorithms like ChatGPT may seem magical, but there’s no wand-waving involved—just careful training, regular updates, and lots of fine-tuning. This process keeps algorithms relevant, whether they’re recommending your next binge-worthy show or powering tools that make your work easier.

AI adoption is not just a technological challenge—it’s a societal one. The technology is still in its formative years, and how we encourage its uptake will determine whether it becomes a force for inclusion or division

Model routing is all about directing specific tasks to the most suitable LLM based on what the job requires. The benefits are real—optimising costs, speeding up response times, and getting better overall results. Think of it like having a well-stocked toolbox: instead of using an all-purpose tool that’s overkill for most tasks, you pick the perfect one for the job. It’s smarter, more efficient, and often a lot cheaper.

In my years of creating blog sites for global brands, I've seen a shift in focus. It's no longer just about cramming in keywords for SEO. Today, it's about cultivating a distinct brand voice that your audience can relate to.

While hyperpersonalisation can be incredibly effective in delivering relevant experiences, there's a risk of crossing the line into pushiness.

If you follow these steps and stay curious, you'll be amazed at what AI can do for your business. And hey, before you know it, you might be the one giving AI advice to others!

Is your marketing strategy keeping up with the AI? Discover how conversation-driven marketing is transforming the way brands connect with customers.

I find myself torn between the desire for widespread accessibility and the pressing need for oversight. I want AI to be a tool that uplifts and empowers everyone, not just a select few.

As AI continues advancing at light speed, finding that human-tech balance will be crucial. Automating smartly opens up breathing room to nurture our irreplaceable human connections

Given how much consumer behaviour is evolving, startups need to rethink their strategies too. Marketing tactics focused on search engines will now need to shift as people turn to conversational AI instead for discovering and researching products.

With thoughtful implementation, AI systems can provide useful information while minimising falsehoods. As users, we have an obligation to steer development in a direction that augments human knowledge rather than distorts it. If we build and deploy AI responsibly, it can empower people with greater wisdom and insight.

Current AI models largely rely on algorithms and data, overlooking how “noisy” human behaviour can be. As Daniel Kahneman highlights in Thinking, Fast and Slow, we are prone to taking mental shortcuts and making instinctive gut reactions rather than purely logical choices. AI systems built without accounting for this can make recommendations that would seem bullish.

when it comes to the job market, the impact of automation is more nuanced than it may first appear. As we increasingly lean into automated workflows, the nature of work is undeniably shifting. Job roles aren't just changing; some are disappearing altogether. For instance, data entry or basic customer query handling can now be effortlessly managed by AI. While this evolution might streamline operations and drive efficiency, it brings us face-to-face with the question of job displacement.

The integration of AI among influencers is more than a trend; it's a major shift that has far-reaching implications. We must prepare for a future where AI shapes not just what products are offered, but also how we as a society consume them.

So imagine an AI algorithm is like a little kid learning animals. Shown many pig pictures, the AI learns to recognise pigs.

But if not exposed to pigs for a while, it forgets their unique features. The AI can't retrieve memories from earlier like humans can because the knowledge is not deeply ingrained through true understanding. Instead, it relies on temporary pattern associations from its training data. Without regular re-exposure, those fragile links fade away.

Who really owns creativity and how should we value the digitalization of art?

The 'network' part comes from how it's all connected, much like how our brain has different parts that work together. In a neural network, there are layers of what we call 'neurons' (like the ones in our brain), and they all work together to help the neural network understand the data it's learning from. So, in essence, a neural network is like a mini-brain that learns from lots of examples to understand and recognise things, playing a significant role in how AI works.

The lack of women in data engineering isn't just a matter of fairness, it's a matter of creating AI systems that are balanced, unbiased, and truly representative of the diverse world in which we live.

The underrepresentation of women in data engineering has far-reaching implications for the development of AI.

Our goal should be an AI landscape that is technologically advanced, and at the same time, equitable and diverse. By doing so, we can ensure that AI serves all of society and contributes to a fairer, more inclusive future.

Imagine embarking on an AI startup journey and depending on open source data as if it were your own magical Sorting Hat. It's 'super smart', no question, but it's also 'super biased', tending to categorise data into its preferred 'houses'. Much like the hat that has a weakness for placing too many wizards in Gryffindor, our open source data tends to favour certain kinds of data over others. And there lies our predicament.