With an MVP you are checking:

* Problem validity: Have I identified a real pain point?

* Solution viability: Does my proposed solution show promise?

* Business viability: Can a sustainable business model be built around this product?

The beauty of the premium freemium model lies in its ability to maintain low CAC while maximizing LTV. By attracting users with a free offering, you reduce the initial barriers to entry, thereby lowering the cost of acquiring new users. The real magic happens when these users see the value in your premium features and decide to upgrade, thus increasing their LTV.

Onboarding is a critical juncture that can make or break the user experience. Getting it right can result in higher conversion rates, increased user engagement, and ultimately, a more successful product. But why is it that onboarding often feels like an unsolvable puzzle?

This new customer-centric landscape has put into light the roles of Product Managers and Growth Managers, integrating them deeply with Customer Relationship Management (CRM) teams. Together, they're reengineering CLM into a streamlined, unified process that aligns every touchpoint of the customer journey.

While launching a new product is exhilarating, the real payoff comes when users truly resonate with it and can’t imagine life without it. That’s the product-market fit sweet spot successful founders tenaciously seek out and validate early on. Without achieving PMF, even the most impressive products risk stalling out. By taking the right steps to confirm PMF is real, founders set their startups up for sustainable growth and value creation.

OKRs and KPIs are more than just acronyms you throw around during your weekly meetings. They're tools that can help you navigate the complexities of product management and startup growth. They offer clarity, focus, and a sense of shared purpose.

By bridging their realms, product and marketing become dual story-crafters. United in vision, they sculpt experiences that feel thoughtful to the core. So as product builders, take time to internalise the spirit of your marketing gurus. And marketers, lean into your product partners to tell the truest tales. Where capability meets storytelling, magic is born.

A strategy without a plan is like having a destination without a map. You know where you want to go, but you've got no clue how to get there. On the flip side, a plan without a strategy? That's like setting off on a journey without knowing why you're even traveling.

In the product world, you've got to dream big (that's your strategy) and then figure out how to make it happen (yep, that's the plan).

Scaling your product is a journey of continuous learning and adaptation. With determination, curiosity and agility, you're well-equipped to navigate the growth journey and achieve your objectives.

AI is reshaping the landscape of product management. We're not just orchestrating processes; we're learning to play new instruments, balancing technology, ethics, and user experience. It's a challenging yet exciting time to be a product manager, and the opportunities are endless.

PMs will need to become adept at understanding market dynamics, competitive landscapes, and customer segmentation. They will have to adopt a holistic view of the product experience, focusing on the entire customer journey, from awareness to purchase, use, and retention. Their decisions will shape not only the product's features but also its positioning, branding, and messaging.

Understanding users is crucial for product success, and Chat GPT is a powerful tool for gaining deep insights. By using it for surveys, customer support analysis, social media listening, persona development et cetera, product managers can make informed decisions when building an MVP or optimising existing products.

Fostering a strong partnership with your QA team is much like nurturing a precious plant. It demands care, communication, and mutual understanding. The result is a resilient, reliable product that users can trust. Here's to the PMs and the QAs – the power duo of product development!

You're in the throes of product development, with loads of ideas, knee-deep in strategy, and then it hits you. It's not about the newest tech, not about the marketing strategies. It's about the people who will use your product – your customers.